Exciting News: Ultra Clean Canines Wins Theo Paphitis’ Small Business Sunday (#SBS)!
A very special milestone for Emma and Ultra Clean Canines
We are incredibly excited to announce that Ultra Clean Canines has been selected as a Small Business Sunday (#SBS) winner by Theo Paphitis!
This is a very special achievement for Emma and the Ultra Clean Canines journey, and one we are incredibly proud to share.
From passion to a growing pet-care business
Ultra Clean Canines began with a passion for improving the oral health of dogs and helping pet parents understand the importance of preventative dental care.
Since then, the business has grown into an established pet-care brand, Emmi®-pet UK distributor and training academy, delivering CPD-accredited and officially endorsed Emmi®-pet training to pet professionals.
Emma has developed the Ultra Clean Canines training academy, created educational courses and supported pet professionals across the UK, building a fantastic community around better preventative oral care for dogs and cats.
And the journey continues to evolve.
Introducing Oral Care Support
2026 has already been a particularly exciting year for Ultra Clean Canines with the launch of our very own product — Oral Care Support.
Oral Care Support is a 100% natural seaweed supplement for dogs and cats, developed over 12 months and created to support everyday oral hygiene alongside regular home care and professional dental care.
Taking a new product from an initial idea through development, sourcing, manufacturing, packaging, branding and finally bringing it to market has been an exciting new chapter for the business.
The response from pet professionals and pet parents has already been phenomenal, and we are incredibly excited about the future of Oral Care Support.
Recognised by Theo Paphitis
Being selected by Theo Paphitis as a #SBS winner is a fantastic recognition of the work, passion and creativity that goes into building Ultra Clean Canines.
Small Business Sunday celebrates small businesses across the UK, providing a platform for entrepreneurs to showcase their businesses and connect with a wider community of like-minded business owners.
For Emma, becoming part of the #SBS community at this particular stage of the Ultra Clean Canines journey is especially meaningful.
From developing specialist training and building a community of pet professionals, to launching a brand-new product, Ultra Clean Canines continues to grow and evolve.
What comes next?
Winning #SBS is another exciting milestone — but certainly not the end of the journey.
The next chapter will see Ultra Clean Canines continue to:
● Grow our Emmi®-pet community
● Expand our CPD-accredited and officially endorsed training
● Champion preventative oral care for dogs and cats
● Develop and grow Oral Care Support
● Build our network of pet professional and wholesale partners
● Attend major pet industry trade events
● Continue creating new opportunities within the pet-care industry
From an idea, to a business, to a training academy, to our own product — and now an #SBS winner.
We are incredibly proud of how far Ultra Clean Canines has come and hugely excited about where the next chapter will take us.
A heartfelt thank you to Theo Paphitis for this wonderful recognition, and to every customer, pet professional, Emmi®-pet community member and supporter who has been part of our journey.
Here’s to the next chapter of Ultra Clean Canines.
Emma
Founder, Ultra Clean Canines
