Case Study: How Micropet Spalding’s Tracy Goodliff Made emmi®-pet Services a Core Part of Her Business
When Ultra Clean Canines partnered with the Micropet Franchise Network to roll out emmi®-pet ultrasonic dental care services, the goal was simple: to help franchisees offer safe, stress-free oral hygiene solutions that improve pet wellness. One of the first to embrace this initiative was Tracy Goodliff of Micropet Spalding, and her results speak for themselves.
From Training to Take off
Tracy was the first Micropet franchisee to complete the Ultra Clean Canines officially endorsed emmi®-pet training program. She described the training as “thorough and informative enough to be able to offer the service with confidence.”
With her certificate, equipment, and marketing materials in hand, Tracy wasted no time launching her new service. Using targeted Facebook posts and tapping into her local network, she saw an immediate response.
“Once I got my kit, certificate, and posters provided, I started using Facebook to promote the service. I’ve had appointments almost every week since,” she says.
Non-Stop Demand for Teeth Cleaning
Thanks to the popularity of the service and its benefits, Tracy’s business has been booming.
“It’s non-stop, it’s all teeth clients at the moment!”
As a mobile pet care provider, Tracy offers the convenience of in-home service, which pet owners love, especially when it comes to dental care. She notes that clients appreciate how non-invasive and calming the emmi®-pet method is compared to traditional dental procedures.
“This method is a lot better for pets. As a mobile provider, it’s done in the comfort of their home and helps prevent the need for vet visits where pets might need more invasive treatment.”
A Service Worth Offering
Tracy says the decision to add emmi®-pet services to her offerings has been a win for both her business and her clients:
“It’s a service I definitely do not regret being able to offer, and I would urge any pet owner or pet business to use it.”
Supporting Franchisee Success
Ultra Clean Canines is proud to support franchisees like Tracy with hands-on training, guidance, and promotional tools to help them hit the ground running. Her success is a shining example of how the emmi®-pet partnership is transforming pet care across the Micropet Franchise Network.
