🦷 CASE STUDY: Growing an Emmi-pet Service with Bespoke Marketing & Personalised Support
How Chloe’s Dog Grooming built a successful Emmi-pet service through tailored marketing, expert support, and professional supplies from Ultra Clean Canines
Meet Chloe – Chloe’s Dog Grooming, Littleport
Chloe, owner of Chloe’s Dog Grooming in Littleport, is passionate about offering more than just grooming. Her focus is on introducing services that genuinely improve the health and wellbeing of the dogs in her care, which led her to expand into Emmi-pet ultrasonic teeth cleaning.
💙 The Motivation
“I started offering teeth cleaning because I wanted to provide a service that goes beyond grooming and genuinely improves dogs’ health and wellbeing. Seeing how common dental issues are, I felt it was important to offer a gentle, non-invasive solution that makes a real difference for both dogs and their owners.”
🦷 Expanding Her Emmi-pet Service
Chloe has successfully developed her Emmi-pet offering across multiple locations:
“I now run Emmi-pet teeth cleaning clinics across Cambridgeshire and Norfolk, as well as from Chloe’s Dog Grooming in Littleport, making the service accessible to a wide range of clients.”
This flexible approach has allowed her to grow her client base and make Emmi-pet services more widely available.
🎨 Bespoke Marketing & Professional Support from Ultra Clean Canines
To support her business growth, Chloe chose Ultra Clean Canines for Emmi-pet supplies, alongside tailored Canva marketing materials designed with her own branding and logo.
This full support package has provided Chloe with both the tools and confidence to grow her service professionally.
“Having personalised marketing materials has helped me clearly communicate the benefits of the treatment to my clients, which has had a very positive impact on my business.”
With consistent, branded marketing in place, Chloe has been able to:
• Clearly educate clients about Emmi-pet
• Strengthen her brand identity
• Increase trust and professionalism
• Improve client understanding and engagement
• Grow demand for her services
🎉 Results & Impact
• Successful expansion into Emmi-pet services
• Increased client awareness and uptake
• Strong, professional brand presence using bespoke marketing
• Access to reliable supplies, support, and training resources
🚀 What’s Next
“With Emma’s support, I am now just about to become an official Emmi-pet distributor, which is an exciting next step for my business.”
✨ Chloe’s Journey
Chloe’s success highlights how the combination of high-quality products, bespoke marketing, and ongoing expert support can help transform and scale a grooming business into a thriving Emmi-pet service.




